Social Media Platforms for Marketing Your Handmade Business

Social media is a great tool to use when marketing your craft business. You can use social media to get your business known and take in more money. However, before you decide which social media platform will best fit the marketing of your craft business, you need to figure out what your goals are for your business. From there you need to decide on what strategies will best fit the goals you have in place.

Social media marketing provides a wide range of benefits to you and your handmade business.

Here is a list of just a few:

• You can sell your products directly to your customers
• Your business gains more awareness, making you more money.
• You can build relationships with people, including your customers. Having deeper relationships with your customers ensures they will come back.
• You get to know potential business partners.
• It helps establish you as an expert in your specific trade.
• The activity on social media leads to improvement of your business’s website.

Once you have a clear idea of where you want your business to go, you can decide which social media platform is the best for the marketing of you craft business. Here is a list of some of the more well-known social media sites that can help with the publicizing of your business.

1. Facebook

This social media site is very easy to use and is a quick and sometimes free way for you to gain new customers. Invite your friends to like your business’s Facebook page and grow your page by posting interesting things that you have to offer.

Your followers will like and share those posts, letting more and more people see the type of business you own. With the liking and sharing feature on Facebook, this social media platform is a great way to grow your business beyond your friends and family.


2. Instagram

Instagram is fantastic for handmade and creative accounts. Here, visuals are much more important than text. Use Instagram to show off your products, event photos, your studio, and so on. It’s also great for adding a human element to your business. Instagram also harnesses the power of hashtags, stories, and carousel advertising—all things we’ll talk about in other posts!


 3. Twitter

This social media platform is very popular among crafters because of all the connections it offers to possible partnerships. You can also have conversations with your customers and get to know them on a more personal level.

One of the disadvantages of Twitter, though, is that you have to constantly keep tweeting because you’re really only as good as the last tweet you posted. Be careful that you’re not only promoting yourself. Be sure to take time to retweet others and reply to other people’s tweets.

3. Pinterest

Pinterest was made to direct people to other sites, so if you want more traffic on your website, this may be the way to go. This is also a great website to use if you have great pictures to share with others. You can then send your followers to the sales page where each of your products are being sold. Another hallmark of Pinterest is that even if you posted a pin months ago, you’ll still get traffic on your website months late.

4. YouTube

You may not think of this platform as being social but if you develop a good amount of subscribers, your business will gain popularity. However, remember that it takes time to produce a high quality video, so ensure to leave enough time to do this.

5. LinkedIn

This social media site is a great tool for networking with other business owners you may benefit from getting a partnership out of. It’s less useful for marketing as you donít get to become connected to your customers.

It’s important to know the differences between these social media sites and how they can help you and your business. Use the tools provided to make your business easier to run, and become educated on what separate social media sites have to offer.

How To Keep Up With Social Media Marketing?

Do you want to know the single most important thing to remember for all your social media campaigns, no matter what platform(s) you end up using? Plan ahead!

When you manage your time by planning campaigns, and batching work it will save you time, money and stress. 

Read our blog post “Our Two Best Time Management Tips to Reduce Stress And Get You Back to Creating” for some actionable tips to get you on track with your social media now.

Thanks for dropping by Handmade Life. We look forward to seeing you again soon.

Sylvia Brade & Julie Dulong signatures

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About Handmade Life

We’re so glad you’re here! We’re makers and creative business owners with, between us, more than 20+ years of graphic design, branding, website development, digital sales & marketing, copywriting and PR experience.

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